A domain is a unique and exclusive name with which your website will identify itself on the Internet. Domain names are composed of two parts: the name and the extension.

The name is the part that really identifies you and distinguishes you before your consumers. It is recommendable that the name is short, easy to remember and has a relation with the business or project it represents. The extension is the domain’s termination and has to be related with your geographic location or your business turn.

The domains can overall be divided in two categories:

Country code top-level domain (ccTLD)

This domains, which are also called geolocated or territorial, are reserved for different countries or world territories and use the country’s code of 2 letters as the extension of the domain. For example, the country code top-level domain for Mexico is .MX.

Generic top-level domain (gTLD)

A Generic top-level domain (gTLD) is an internet domain name extension with three or more characters. This type of domains used to be initially assigned according to the purpose they were going to be used for. For example, .COM was commercial, .ORG was for organizations, etc. Nevertheless, nowadays most generic top-level domains can be used by anyone who wants them.

There are some points to be considered when choosing a domain name. This are the most important:

The length

The general suggestion is to always choose a short name. Otherwise, it will be too long to remember.

Special characters and numbers

As a general rule, it’s recomendable not to use dashes, accents or any other sign in your domain name.

SEO positioning

Another factor to take in consideration when choosing a domain name is the SEO positioning or the positioning in the search engines such as Google. To have a better web page positioning, you can considerate introducing a keyword in your domain name.

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